Keyword research is one of the basic necessary things you need to do if you have a blogger.
Many new bloggers did not value the importance of keyword research and neglecting this part. This is an important reason why many new blogs fail.
Some bloggers are confused and do not know how to do keyword research because many sources on the internet are not clearly explaining it.
If you once know how the keywords are working then you can master the game of keywords and rank your blog or website on the first page of Google.
This article will help you to understand everything about keyword research and helps you to master the game of keywords in the blogging world.
· Choosing Keywords
· Analyzing Keywords
· Some Google Free Tools
· Other Free Tools
· Powerful Paid Tools
· Prioritizing Keywords
· Making the Final Keyword Choices
First, you should open a spreadsheet or notepad. The first part is you should know in which topic you are going to write a keyword.
So you should know what your audience wants to see on Google.
If your blog is on a fitness niche then think about what kind of topics they will search on Google.
For example, if they search keto diet or paleo diet then Google will show some suggestions based on the search.
But before that, you should remember that the keywords you are choosing should be long-tail keywords.
Long-tail keywords help greatly in ranking your content on Google’s first page.
The best type of keyword for new bloggers is long-tail keywords. Even some experienced and intermediate bloggers also use long-tail keywords.
– Long-Tail Keywords
Long-tail keywords are nothing but a keyword that has more word count. Usually, the long-tail keywords have 4 words in them. For example, ‘coffee long term effects’, ‘paleo diet weight loss’.
If you search ‘coffee’ and write content on the ‘coffee’, you will never rank your page on the first page of Google (not even the second page of Google).
It is because the keyword ‘coffee’ is most saturated and many big bloggers or sites with high domain authority already use that keyword.
Instead of using that keyword, you had better choose a long-term keyword. It has less competition and medium traffic.
Other search engines just like Google available will suggest some keywords too.
· Search Engines Besides Google
– You can utilize the power of search engine recommendations for your keyword research.
– Other search engines like Yahoo, Bing, and even YouTube suggest some sets of keywords.
– You can search the desired word and get the suggestion of the search engine.
– Then pick the long-tail keywords from those suggestions.
– If you search keywords in separate search engines then it consumes most of your time.
– You can make this job very simple with the help of Soolve.
– It helps you to get the set of keywords recommended by other search engines like Yahoo, Bing, Amazon, Answers, and Wikipedia in one place.
– It saves your time in initial keyword research. Just type one related word you get a list of suggested words by Yahoo, Google, Bing, Amazon, Answers, and Wikipedia.
– Again choose only the long-tail keywords and proceed to the next part, i.e. Analyzing keywords.
Now, you have a long list of keywords from various sources. Let’s begin the main work of keyword research that is keyword analyzing.
You already know the importance of the long tail keyword and how to get the long tail keyword from search engines’ auto-suggestions.
Now you should analyze the keywords with some basic and premium tools available in Google.
You should learn the basic terms used in keyword research. So that you can understand the process of keyword research and implement it in your blog. Some of the terms you need to know are given below.
· Search volume
· Traffic potential
· Keyword Difficulty
· Cost Per Click (CPC)
1. Search Volume:
– Search Volume is nothing but an average number of keywords or the particular words searched in a Google per month.
– For example, ‘coffee’ has more than 2.7 million searches per month (that’s why it is difficult to rank).
– Another example, ‘keyword research’ has 6,600 searches per month.
– A term is searched over 40k times in Google but it does not have 40k page views.
– ‘Clicks’ is the term that is used to measure by how many times the keyword gets clicks in a month.
– For example, ‘how much caffeine in coffee’ has a search volume of 40k, and then the clicks for the keyword will be 8.6k.
3. Keyword Difficulty
– Keyword difficulty is based on different factors like domain authority, page authority, backlinks, and content quality.
– If your competitor uses the same keyword that has high domain authority and quality content then the keyword difficulty is also increased.
– The domain authority plays an important role in the SEO ranking factor.
4. Cost Per Click (CPC)
– Cost Per Click (CPC) is one of the important terms in keyword research.
– CPC is nothing but how much an advertiser is willing to pay for one click for a particular keyword.
– For example, the ‘coffee’ keyword has a CPC of $1.35 and the advertiser is willing to pay $1.35 for that keyword.
Some Google Free Tools
If you want a free tool then do not worry, Google itself provides some free tools that will help you to do keyword research.
If you do not have money to spend on premium keyword research then it is fine, you can utilize other Google products to improve your keyword research.
The other Google products like Google Search Console, Google AdWords keyword planner, and Google trends.
– Google Search Console
Google Search Console is one of the traditional research tools and tracks your website in all aspects.
Therefore, it has a lot of data about your website and keywords that are ranked in the Google result pages.
If your keyword is ranking in 3 to 10 positions in Google then focus on improving the same keyword to rank higher.
Do not make the mistake of replacing it with a new keyword. With the help of Google analytics, you can improve your keyword strategy.
– Google AdWords Keyword Planner
Google AdWords Keyword Planner is one of the best keyword tools for new bloggers.
It helps to discover new keywords and provides the monthly search volume for the keywords.
However, it is most useful for advertisers because it shows the statistics of keywords for advertising purposes.
But we can get some use of it by knowing the volume of the keywords, CPC, etc.
– Google Trends
It is one of the best free tools offered by Google for keyword research. It has a perfect count of searches for a particular keyword in Google.
It also provides the search volume of other Google services like YouTube, Google images, etc. Another advantage of Google trends is showing geographic-based traffic.
If you focus on keywords that are popular in India, then it shows the popular keywords in India. If you want a keyword that works well in the USA you can get it from Google trends.
It also shows the traffic over 12 months or 3 years or 5 years traffic charts of the keywords.
Other Free Tools
Other than Google products, few tools will be helpful in keyword research. Some of them are given below.
Ubersuggest is one of the best of the best for keyword research. You can even use the free version of Ubersuggest and get access to their service.
It is very simple to access it, you have to add the ubersuggest extension to your google chrome, and then all is set.
It provides the monthly search volume of the keyword that we search on google. It also provides the analytics of other pages’ estimated monthly views and how many backlinks they have.
It also shows the domain authority of the website and how many times it is shared on Facebook, Pinterest, etc.
If we go to the Ubersuggest keyword research page, it shows everything clearly and also shows the competitive analysis for the particular keyword.
– Ahref Free Keyword Research
Ahref provides a free keyword research tool that provides a long list of keywords.
It provides the search volume, keyword difficulty score, traffic potential, and other useful SEO metrics. The keywords can be searched in two types.
The first one is the phrase method in which you enter the keyword ‘coffee’. It shows the analytics for that particular word and other related words.
The other method is a Question in which you enter the keyword ‘coffee’. It shows the analytics (keyword difficulty, volume) of the questions like ‘how much caffeine in coffee’, ‘how to make cold brew coffee’, etc.
Powerful Paid Tools
If you have some money to spend on a paid keyword research tool then it will be one of your good investments in blogging.
Some of the powerful paid tools are given below.
If Ahref’s free tool provides so much information about keywords then think about how helpful the paid version of Ahref will be.
It provides everything you want to know about a perfect keyword like the clicks, CPC, search volume, keyword difficulty, etc.
It is one of the best-recommended tools for bloggers who have some money to invest in keyword research.
SEMrush provides a long list of keyword ideas along with the keywords that your competition already ranked for.
Just enter your competitor’s domain and get the list of keywords that are ranked in google.
It also provides lots of keyword insight and a list of organic keywords.
Now you have the list of long-term keywords with good analysis using either free tools or premium tools.
The next step is to prioritize the obtained keywords. To prioritize the obtained keyword, you should consider five metrics, they are:
The keyword should be relevant to your product or your blog. If you have a fitness or diet product, then keywords like ‘Paleo diet weight loss’ will be relevant.
Either the keyword will be useful for the blog content like ‘10 ways a paleo diet can help you lose weight’.
· Monthly Volume
The monthly volume of the keyword should be medium for a beginner’s blog, always using a long-tail keyword with less than 2,000 monthly searches.
· Keyword difficulty
However, many top keywords were already ranked by top domain authority, so it is not possible to rank with highly difficult keywords.
Therefore, you should choose the low or medium difficulty keywords. The simple steps to do with the help of tools are given below.
– Enter the site and search using the ‘root’ domain.
– Then, set ranking from 1 to 3 and search volume above 101.
– Then sort it by ‘difficulty’ from high to low.
· Organic click-through rate (CTR)
It is the estimation of how many people click this keyword on a Google search.
This is highly influenced by SERP features. A keyword with more than 80% CTR is considered to be a high score which means 80% of people clicking it on Google web results.
The keyword priority is given based on the above four factors. There are some paid and free tools available to choose the keyword with a high priority score.
Make use of those keywords and get high-priority keywords to rank well in Google.
Making the Final Keyword Choices
You need to look after some of the key points in finalizing your keywords that are given below.
· Always give preference to the keyword with high search volume and low keyword difficulty.
· Choose the keywords that have high search volume and the top competitors for that keyword must have low domain authority and backlinks.
· If your website is already ranking in Google but not in the top 5 then optimize the same keyword to increase your ranking. Never change the keyword.
With the above given tips, you can master the keyword research and get a good amount of organic traffic to your website or blog.
SEO and keyword research are difficult for beginners, even for experts but with the right strategy and right tools, you can gain the upper hand and rank your keywords effectively.